JAY-Z BLESSES NIKE'S 2010 WORLD BASKETBALL FESTIVAL IN NYC...(VIDEO)

Jay & Friends open for the World Basketball Festival in NY on Thursday night at Radio City Music Hall. Watch the video for Jay-Z the rap phenomenon take us through the old and new, freestyle, and be joined by Swizz Beatz ("On to the Next One"), Memphis Bleak (bald and in a suit?) and Alicia Keys (or a stand in... couldn't quite tell!) Pop the Trunk for performance video and event details...

Via World Basketball Festival's Facebook Page:

Company Overview:

Nike Inc Basketball - Nikebasketball, Jordan, and Converse.

Mission:

UNITED WE RISE INTERNATIONAL SPORT AND CULTURE BLEND OVER FOUR DAYS THIS AUGUST IN NEW YORK CITY. THE WORLD BASKETBALL FESTIVAL WILL CELEBRATE THE CREATIVITY THAT SURROUNDS THE GAME AND THE INSPIRATION, ATTITUDE, AND ATHLETICISM THAT DEFINE IT. ON THE HALLOWED GROUND OF NEW YORK CITY COURTS PLAYERS AND ARTISTS WILL DEMONSTRATE HOW THE RHYTHM OF A GAME HAS BECOME THE SOUNDTRACK OF A CULTURE AND HOW A GLOBAL COMMUNITY WILL UNITE TO CREATE BASKETBALL’S NEW DESTINY. THE WORLD BASKETBALL FESTIVAL, AUGUST 12-15, FEATURES BASKETBALL'S LEADING BRANDS AND YEARS OF FOOTWEAR TRADITION - NIKEBASKETBALL, JORDAN, AND CONVERSE. THE EVENT WILL ALSO FEATURE THE TOP NATIONAL BASKETBALL TEAMS IN THE WORLD, INCLUDING CHINA, BRAZIL, FRANCE, PUERTO RICO, AND THE USA. THE WORLD BASKETBALL CHAMPIONSHIPS BEGINs AUGUST 28TH IN TURKEY. USA MIGHT BE THE OLYMPIC CHAMPS, BUT THE REIGNING WBC CHAMPS ARE SPAIN. WHO WILL WIN IT THIS YEAR IS ANYONE'S GUEST. MAY THE BEST NATION WIN!

Facebook Page:

http://www.facebook.com/wbf

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