ABOUT 65% OF WOMEN IN ITALY DRINK ALCOHOL DURING PREGNANCY, WILL THIS SHOCKING AD GET THEIR ATTENTION?

Translation: title: "Mama Drinks Baby Drinks." copy: "Drinking alcohol in pregnancy and in nursing can damage the physical and mental development of your infant." What you see here is "shock advertising" but will it work? If almost 65% of women in Italy drink alcohol while pregnant, this must have always just been the thing to do. It is certainly unsafe for the fetus/baby to absorb the alcohol while in the womb. Would love to see Italy's birth %'s/ stats.

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Story via copyranter